Startup Grind Chengdu & Paris #40: Fitting into a new market : lessons from Alibaba France
Brought to you by Startup Grind Chengdu & Paris
Expanding to foreign markets is never an easy feat, and having a huge home market is not making it easier! Chinese companies have tried to ‘Go Global’ with more or less success. Benefiting from 2 decades of experience, Chinese tech companies are creating their own strategies to go abroad. Alibaba’s expansion in Europe is one of these success stories.
How did Alibaba manage their ‘Go Global’ Strategy? As one of the founding members of Alibaba office in France, Kevin Liu will share his experiences around the challenges and key learnings when it comes to international expansion, and how Alibaba worked similarly to a startup in an Agile way to fit into a new market. With 15 years of experience in European and Chinese companies, Kevin will also share his insight about the differences between the corporate culture in Europe and China and the best ways to adapt a company into a new environment.
Interview Language: English
Event Platform: Zoom
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For those who register via Startup Grind website, we will send out a Zoom link on May 27th at NOON sharp!
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Potential questions 可能聊到的问题
Story of Alibaba France: a mirror of international expansion of Chinese companies?
The difference between corporate culture in France and in China
Big company, Startup insights
Internationalisation in a “Chinese way”
What is the internationalisation strategy of Alibaba (in terms of organisational structure and business structure)
Key learnings and future prospects
About the Speaker
Qunkai (Kevin) Liu leads the Alipay business in France as General Manager. Prior to Alipay, he was one of the founding members of Alibaba office in France, as the Country Manager of Alibaba Cloud for France, South Europe, Benelux and Israel.
He has more than 15 years of experience in innovation, management and marketing, as well as sales in the ICT industry. Prior to Alibaba, he held several positions in research & development, marketing & sales domains at Orange Labs (Paris and Tokyo), Orange Business Services (EMEA markets), and Huawei Technologies France (Global Key Accounts, New Business Development). He holds a Diploma of Engineering (Diplôme d’ingénieur) from Telecom ParisTech and bachelor’s degree in electrical engineering from Nanjing University, China.
Startup Grind is the largest independent global startup community, actively educating, inspiring, and connecting 2,000,000 founders in 500 cities.